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How sociable is your brand? Why does this matter? Latest research from global PR agency, Weber Shandwick (in partnership with research company Forbes Insights) suggests that having a strong social media presence (or ‘sociability’, as described in the report) is a key driver in your company’s overall reputation.
The research states that global executives, from the world’s top class companies, attribute 52% of their brand’s reputation on how sociable they are online, up from 45% one year ago. The research predicts this increase will continue to hit 65% in three years. That’s an amazing five-year growth rate of... Read More