The Fuel Blog
Client news… latest developments in brand strategy, marketing & PR, graphic design, web development, online marketing and print management… a few updates on life here at Fuel - you’ll find it all here on our blog. Of course you are always welcome to keep checking back for updates, but we recommend you make life easier by following us on Twitter or subscribing to our regular updates.
Marketing executives split on budgets
OK, here’s the split. In Q4 of 2011 20% of marketing executives reported an upward revision of marketing budgets leading to “Marketing Spend Revised Up” headlines on many marketing websites. Scroll down a little bit and you will see that 19% are reducing their budgets. So what is going on? We take a look at the latest IPA Bellweather Report survey of marketing experts in 300 UK companies.
If you throw on top the survey also found that marketing executives’ confidence for the industries in which they operate has fallen to an 11-quarter low, the picture becomes very... Read More
Archive
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