The Fuel Blog

St Mellion to host celebrity charity golf day

Top golfing venue announces it will host 8^th annual SHC Celebrity Charity Golf Classic in June to raise money for The Harvey Hext Appeal; sign-up for tickets for golf and gala dinner

On Tuesday June 26, 2012, celebrities and local business people will be competing against each other on the Jack Nicklaus Championship Course at St Mellion International Resort to raise money for a local charity, the Harvey Hext Appeal.

Some tickets are still available and keen golfers are being encouraged to sign-up for the event in the summer.

The 2012 SHC... Read More

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9 Ways to Ruin Your Social Media Presence - Part 3

And so to the final three ways to ruin your social presence. Part one and part two covered points such as tone, listening and activity, today we are looking at staff involvement, metrics and strategy.

7. You discourage your staff from getting involved

Your staff can be your best brand advocates, but they can also be a potential liability. As they are probably already active in at least some of the channels you want to utilise, why not provide training and support to help them develop their activity and become actively involved in... Read More

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9 Ways to Ruin Your Social Media Presence - Part 2

In part 1 of this blog post we mentioned conversation, listening and commentary, today is more about tone, content and activity.

4. You constantly self promote

Nobody wants to be advertised or sold to via social media. To get the most out of these channels you have to add more value than just posting your latest offers. Think beyond sales and leads, what else can you use social channels for? Customer service? Internal communications? Product development? There are a host of opportunities beyond the most obvious - the trick is to think of social media... Read More

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9 Ways to Ruin Your Social Media Presence

There is never a shortage of consultants, evangelists and 'gurus' telling you how to run your social media campaigns, but it is quite rare that the obvious (and therefore easily avoidable pitfalls) are discussed. So over the next few blog posts will be a list of the main issues that cause companies to fail in taking over the social world. It isn't exhaustive, but it's a start...

1. You don’t allow commenting on your blog

The whole point of social channels is that they are social. If you keep your activity closed, how and why would it... Read More

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Business vote 'YES' for Waterfront BID

Waterfront businesses have voted a clear ‘YES’ in a ballot to decide on setting up a Waterfront Business Improvement District (BID), with a 59 per cent turnout -significantly higher than the national average 41 per cent turnout for BIDs.

Results announced today showed 70 per cent of voters backed the BID to drive investment in the Waterfront and give local businesses a greater say in the way the Waterfront is marketed and managed.

The vote gives the go-ahead for Plymouth Waterfront Partnership (PWP) to set up the BID and to work with Plymouth City Council and... Read More

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