The Fuel Blog

POSTED BY: Dave Smith - Tuesday 07th February 2012

New Visitor Guide launched to support city's tourism sector

Plymouth’s Visitor Guide for 2012 has been launched as a key tool to drive visitor numbers to Plymouth, boost the tourism economy and position the city regionally and nationally as a top UK destination.

The 2012 Guide, produced by Plymouth Waterfront Partnership, has been designed as a high quality publication showcasing the very best the city has to offer whether visiting for a day, a weekend or longer.

Featuring a foreword by our newest celebrity chef, Hugh Fearnley-Whittingstall, who describes Plymouth as “a city of undiscovered gems”, the guide is designed to excite an interest in the city, encourage more people to visit and discover all that Plymouth has to offer.

Sarah O’Leary, Waterfront Manager said: “Waterfront businesses told us that for them the Visitor Guide is a really valuable marketing tool. We’ve built on last year’s transformational publication to produce a quality of design and content to really make Plymouth shine. Working with our media partners DCA Public Relations and Fuel Communications to bring the new guide to life, we’ve confidently positioned the Waterfront as Plymouth’s key tourism asset, linking it with the retail area of the city centre and showcasing its superb setting at the heart of Devon and Cornwall.”

The Visitor Guide will benefit from a targeted programme of distribution to ensure the highest possible impact. 20,000 copies will be distributed across key target markets including tourist attractions and holiday destinations across the South West. The guide will also be available to download online to broaden its viewing audiences. Accommodation providers in Plymouth will also receive copies to serve as a ‘bedroom browser’ showcasing the very best of what visitors can see and do during their stay in the city.

Roy Martin, owner of The Invicta Hotel and Chair of the Plymouth Hospitality Association welcomed the new publication, he said “The Visitor Guide is a great addition to the visitor experience in Plymouth and is important in increasing the number of overnight stays. Not only does it draw potential visitors giving an insight to the city’s offer, it also acts as a guide whilst they’re here to help them explore and discover both main-stream and off-the-beaten-track experiences.

“I’m thrilled that the Plymouth Waterfront Partnership has kept the Visitor Guide alive to support the city’s tourism sector in the coming year.”

This year will also see a wider marketing campaign to support the Plymouth Visitor Guide, with a digital version of the Guide being created, new additions to the Visit Plymouth Website and a PR campaign designed to target the national travel and leisure press. As well as mainstream distribution, last year the guide was sent to more than fifty other Plymouths across the world. This will be broadened with the 2012 Guide also being sent to the thirty five countries exposed to Plymouth through broadcasting of the America’s Cup event which took place last August.

Vivien Pengelly, Leader of Plymouth City Council said: “Through the pages of this guide people from all across the UK and beyond will be able to find out more about our wonderful city and I hope they will be encouraged to make Plymouth a destination for a city break, or visit for a day whilst on holiday in the South West.
“This Visitor Guide is a fantastic ambassador for the city and should have a real impact in terms of supporting the tourism sector and the local economy.”

Copies of the Plymouth Visitor Guide are available to pick up from the Tourist Information Centre on the Barbican, or can be downloaded from www.visitplymouth.co.uk

Read more on the project's Case Study page.

blog comments powered by Disqus