The Fuel Blog

Online Marketing Fuels Growth

One of the region’s fastest growing integrated marketing companies has just boosted its numbers by appointing two senior web development and online marketing professionals.

Fuel Communications, which started up just two years ago from the University of Plymouth’s Formation Zone, now has ten staff working for clients across the region including National Marine Aquarium, Plymouth Pavilions and Foot Anstey.

The company has appointed Ben Masters and Nikos Lemanis, who for 3 years jointly ran their own IT & Web Development agency, to manage and grow their range of web services for clients.

Ben has an extensive background in software development specialising in content management systems, collaboration software and project management. In addition, he has particular expertise in building web applications on a number of development platforms.

Nikos has a wealth of experience in meeting clients’ online needs. With a background in psychology and statistics in addition to web development, he focuses on user-orientated web design and marketing business online through search engine optimisation and utilising social media platforms such as Facebook, Twitter and LinkedIn.

Dave Smith, Director of Fuel, said: “Ben and Nikos’ arrival comes at a time when online marketing continues to grow in importance. Their knowledge and experience will integrate well with our recognised strengths in brand strategy, public relations, graphic design and print management - allowing our clients to extract even greater value from their marketing budgets. This integrated approach has proved to be attractive for a rapidly growing list of clients looking for guidance in what are still tough trading conditions.”

The expansion for the company has led to the launch of their new website at www.fuelcommunications.com where companies can register for regular updates on the latest trends and request a free consultation and report on marketing their business.

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