blog posts

International Resort sets a new membership trend

2012-02-13T09:35:53+00:00

The South West’s leading golf and leisure resort and only 36 hole championship golfing facility in the region has introduced a brand new membership structure, specifically tailored to the each golfers individual requirements.

This unique approach makes St Mellion the best value members’ club in the region, where golfers are only required to pay for the facilities they require and which best suit their individual playing habits. Regardless of the course and days you wish to play you will enjoy two fantastic and contrasting layouts, greens of exceptional quality, both overseen by the regions... Read More

Male Origin launch new site

2012-02-13T09:15:27+00:00

Male grooming product specialist MaleOrigin is launching a brand new website with a new catalogue of high quality hair, skin and shaving products.

“We have listened to our audience and developed a new, improved shopping interface” said Managing Director Jason Bramhall, “We plan to review and discuss the best grooming products on the market, and to offer those products at competitive prices. We feel we have a lot of value to contribute to what is already an established, online community.”

To coincide with the new website, the MaleOrigin team are planning a number of offer-based campaigns, and... Read More

How sociable are you?

2012-02-09T11:02:13+00:00

How sociable is your brand? Why does this matter? Latest research from global PR agency, Weber Shandwick (in partnership with research company Forbes Insights) suggests that having a strong social media presence (or ‘sociability’, as described in the report) is a key driver in your company’s overall reputation.

The research states that global executives, from the world’s top class companies, attribute 52% of their brand’s reputation on how sociable they are online, up from 45% one year ago. The research predicts this increase will continue to hit 65% in three years. That’s an amazing five-year growth rate of... Read More

New Visitor Guide launched to support city’s tourism sector

2012-02-07T16:09:47+00:00

Plymouth’s Visitor Guide for 2012 has been launched as a key tool to drive visitor numbers to Plymouth, boost the tourism economy and position the city regionally and nationally as a top UK destination.

The 2012 Guide, produced by Plymouth Waterfront Partnership, has been designed as a high quality publication showcasing the very best the city has to offer whether visiting for a day, a weekend or longer.

Featuring a foreword by our newest celebrity chef, Hugh Fearnley-Whittingstall, who describes Plymouth as “a city of undiscovered gems”, the guide is designed to excite an interest in... Read More

What have you got to GAIN?

2012-02-07T15:12:11+00:00

We’ve just launched the interim website for GAIN – Plymouth University, Plymouth City Council and Tamar Science Park’s Growth Acceleration and Investment Network.

The interim site will give you all the background you need on GAIN before the GAIN portal – designed and developed by GOSS Interactive, Fuel, Tell Online and Two Four – is launched in the spring.

So if you are a business, investor or have a business idea that you want to fly in 2012 find out what you’ve got to GAIN at www.gaininbusiness.com

Read more on the project's Case Study page.

Marketing executives split on budgets

2012-02-07T15:00:40+00:00

OK, here’s the split. In Q4 of 2011 20% of marketing executives reported an upward revision of marketing budgets leading to “Marketing Spend Revised Up” headlines on many marketing websites. Scroll down a little bit and you will see that 19% are reducing their budgets. So what is going on? We take a look at the latest IPA Bellweather Report survey of marketing experts in 300 UK companies.

If you throw on top the survey also found that marketing executives’ confidence for the industries in which they operate has fallen to an 11-quarter low, the picture becomes very... Read More

Two new members appointed to Plymouth Waterfront Partnership board

2012-01-23T15:53:43+00:00

Representatives from two of Plymouth’s most high profile businesses have joined the board of the Plymouth Waterfront Partnership (PWP).

Comron Rowe from Foot Anstey and Charlotte Malcolm from Sutton Harbour Group join the eight-strong board, chaired by Dr David Wheeler, ahead of a ballot in February which will ask local business to vote on the creation of a Waterfront Business Improvement District (BID).

Comron is a Partner at Foot Anstey, specialising in pensions law and is widely acknowledged as an expert in his field. Comron brings the full strength and legal acumen of Foot Anstey to the Board, providing financial and legal... Read More

Top Disputes Lawyer Joins Foot Anstey

2012-01-19T09:54:58+00:00

Ambitious South West law firm Foot Anstey has attracted another senior lawyer from London to its new Bristol office as part of its strategy of securing top talent to deliver specialist advice to its national client base.

The firm, which recently collected the ‘Regional Law Firm of the Year’ accolade at the British Legal Awards, has recruited dispute resolution expert Anna Bateman as a partner to head up dispute resolution in the firm’s Bristol office and to join its nationally recognised media team.

She joins Foot Anstey from international law firm Herbert Smith LLP’s London office where she trained as a solicitor... Read More

7 Steps to Streamlining Your Online Marketing

2011-12-20T14:55:26+00:00

Online marketing is simple to do, but not simple to do well. Anyone can send a bulk email, but it takes some foresight and a strategy to convert email recipients into customers. Anyone can start a Twitter profile, but it takes time and a strategy to build an active and engaged following. Anyone can install Google Analytics into their website, but what do you then do with the data?

Well, here are some pointers to bear in mind if you want to ensure the best possible start in your digital marketing exploits.

1. Powerful headlines and subject... Read More

Hello To Our New Recruits

2011-12-19T16:39:50+00:00

We’ve strengthened our offer to clients and our management structure with two highly experienced appointments - David Munn as Operations Director and Deborah Uncles as Media Executive.

David, a founding Director of Fuel, will now play a full-time role in managing day-to-day operations whilst working with the directors to deliver strategic plans. David has a wealth of experience in organisational growth as the former Managing Director of the largest firm of independent mortgage brokers in the South West.

Deborah has enjoyed an extensive career selling media space to local advertisers - both in the press and outdoor... Read More