Online Marketing

Online Performance Analysis

Did your latest campaign generate enquiries and sales? Which elements worked and which didn't? Are the content and structure of your website helping or hindering visitors from becoming customers? If you don't have access to this information it becomes very difficult to plan for future campaigns and effectively distribute your budget. At Fuel we're passionate about fuelling business growth and we believe that tracking return on investment (ROI) is key to ensuring ongoing success.

By developing key performance indicators (KPIs), tracking conversion statistics, analysing all avenues of available data, then feeding back to you with summary reports and recommendations, we can deliver significant improvements in your online performance.

Pay Per Click Marketing

If it is set up and managed correctly, pay per click marketing can produce great results for your business. Ideal for short term campaigns and to drive rapid and highly targeted traffic to your website, pay per click advertising provides detailed data that allows you to adapt your activity to suit your constantly changing online audiences.

Our pay per click experts will conduct detailed competitor and keyword analyses, model your account and campaigns based on your bespoke needs, and manage your ongoing activity to achieve the best possible results.

Search Engine Optimisation (SEO)

Understandably, everyone wants their website to appear at the top of the search engine result pages. SEO is not an short term undertaking - it relies on a clear, ongoing strategy for your website, keyword and competitor research, optimisation of on-site content and code, and continued off-site activity to improve visibility.

By understanding your business goals and developing a clear strategy for delivering results, we use a range of up-to-date, ethical practices to boost your website in the natural search engine rankings. 

Social Media

Social media is as important as search engine marketing for driving targeted traffic to your website, and as your online audiences continue to grow in numbers, engagement through social media channels has become key to managing your online reputation. 

We see social media as an important part of your overall marketing and PR, and can plan, design, create and manage campaigns for anything from a new business launch to a feedback drive. From developing strategies and policies and running in-house training sessions to coordinating activity and responses on your behalf, we have the experience and knowledge to ensure the success of your social media activity.

Email Marketing

Your customers receive streams of emails every day, so how can you ensure that yours stand out from the crowd? We provide an affordable and scalable solution for producing well designed, 'spam-filter-friendly' email campaigns to effectively reach and engage your database of contacts. With in-depth reporting, contact database management and a user friendly interface, you will be able to send high quality email campaigns in no time.

Call us on 01752 426333 or email nikos@fuelcommunications.com for more information and a free summary report of your online marketing.