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Acaster Blades

[Brand Strategy + Web Development]

When Acaster Blades took on the UK license to manufacture the World's most efficient gas energy system, they naturally turned to a company called Fuel for guidance.

Our work started with a full day brand building workshop exploring the capability of the technology, other products in the marketplace and routes to market. Following the workshop we submitted three brand identity routes for discussion which resulted in a device highlighting the 97% system efficientcy of Acaster Blades.

Against a tight timescale due to demand from a number of major organisations looking to reduce their carbon emissions and energy bills, we were tasked with delivering the roll out of the new identity and a fully content managed website within a month. With a dedicated team of designers and developers, we delivered.

  • Testimonial:

    "It isn’t everyday that somebody walks into our office with something ‘world beating’ but Adrian Acaster did when he talked to us about Acaster Blades technology. With no need to dig too deep to find the benefits of the technology we were able to work quickly and closely with the management team to create a new identity and content managed site so that Acaster Blades could start slashing carbon emissions and energy bills all over the UK."

  • Client:
    Martyn King, Director, Fuel