Real Mortgages

[Brand Strategy + Web Development + Marketing & PR]

We worked with Real Mortgages (formerly The Mortgage Shop) to rebrand in order add impetus and exude confidence in what is currently a very difficult marketplace in which to operate.

The management team at Real Mortgages was keen to involve members of staff in the project. After a brand building workshop the key threads that were produced got refined and presented back to the management team as three routes to market.  The route you see today wasn’t the Chairman’s first choice but it was the first choice of staff and clients involved in the process.

Our work continues on an outsourced marketing management basis focused on getting maximum ROI from their marketing budget.