Featured Work

Maitlands

• Branding
• Marketing & PR

For a long time Maitlands has been recognised as a market leading estate agency. So if you’ve got a winning formula, why not make the most of it? In launching an ambitious drive into the commercial property marketplace the company is certainly bucking the trend and branching out. Mindful of the implications this has for their brand, Maitlands took advantage of one of our brand building workshops to combine the thoughts of all the stakeholders in the business. This workshop helped inform us in developing a brand proposition and formalise the brand's values. From there our work to date has included advising and structuring a brand family for Maitlands and developing a wide range of creative and marketing executions.

"With big plans to become a complete property company it was extremely important that we engaged with an agency that could grasp our brand values and communicate them clearly to our loyal existing customers whilst positioning us for new markets. Fuel came highly recommended – rightly so.” Andrew Blacklock, Managing Director, Maitlands